When you run your own internet crafts business, you get all the benefits of being your own boss while profiting from a hobby you enjoy. But naturally, this isn’t as easy as it sounds. Many artisans struggle for success in their home businesses, and listed below are a few helpful tips to aid you in running a profitable internet crafts business.
Where to List Your Handmade Crafts
There are several ways you can go about selling your crafts online. The most obvious is to purchase a URL and start your own website. However, there are some not so obvious drawbacks to this plan. For one, if you have no knowledge of graphic design or website design, setting up your own site can be extremely challenging. In addition, when you start your own website, your page rank on Google is at zero, meaning it’s rather difficult for internet shoppers to find your page. Lastly, you are completely unknown to shoppers, so they have no reason to trust the quality of your products and services. Why would they buy from you, when they could just as easily buy from a major internet corporation they trust and have experience with?
An alternative to making your own site is to register as a seller on an internet trading site, such as eBay or Esty. These sites have a high page rank and offer security to buyers. However, both of these sites charge a listing fee and take a percentage of your profits, so there’s some risk involved. Many crafters who are just getting started in internet sales have a hard time selling initially, and still have to pay site fees to both of these sites regardless of if their products sell. However, there are free listing sites which allow artisans to list their handmade goods completely free of charge. With ArtFire.com, basic members are charged no fees to list their handmade goods, and receive 100% of the profits they make selling. This is probably the most risk free option to sell your craft items online.
Pricing Your Handmade Goods
Since you’re listing your own handcrafted work, the pricing of your items is completely up to you. As one would imagine, cheaper items sell faster, but you don’t want to price your items too low—they’re your handmade crafts, after all. Think about the time you spent on that item, the cost of the materials, and how the item would look to an average internet shopper. If you’re having difficulty deciding what would be a good price, try looking at similar items listed in the marketplace by browsing other listing sites, such as ones offered above. If you’re having trouble selling your crafts, lowering the price or putting your items on sale could help.
Promoting your Craft Shop
One of the most important elements to selling online is getting your handmade goods noticed by the internet community. There’s a lot of competition in the craft marketplace, and you want your products to stand out from the rest. Get the message out there; let people know you’re selling your handmade goods. Try listing your shop URL on any other sites or blogs you might manage as well in your email signature. There are dozens of places where you can add a link to your artisan shop, all you have to do is look!
Good luck artisans, and thank you for being a part of the Buy Handmade Movement!
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